Noar. S. M., Jang. Y., Zarndt, A. N., Zhao, X., Ross, J. C., & Cappella, J. N. (2024). Achieving public health impact: Health communication research to inform tobacco regulatory science. Health Communication, 1-8. https://doi.org/10.1080/10410236.2024.2326250

Smith, S. W., De Jong, W., Turner, M. M., Park, S., Jang, Y., Poole, A., Martell, D., & Salerno, J. (2021). Determining whether public communications campaigns based on the social norms approach are a viable covid-19 prevention strategy for college campuses. Journal of Health Communication. Published online. https://doi.org/10.1080/10810730.2021.2009597  

Jang, Y., Turner, M. M., Heo, R., & Barry, R. (2021). A new approach to audience segmentation for vaccination messaging: Applying the anger activism model. Journal of Social Marketing. Published online. https://doi.org/10.1108/JSOCM-10-2020-0206

Rheu, M., Jang, Y., & Peng, W. (2020). Enhancing health behaviors through virtual self: A systematic review of health interventions using avatars. Game for Health Journal, 9(2), 85-94. http://doi.org/10.1089/g4h.2018.0134